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Pantone Color of the Year: A Very Peri 2022


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Pantone's Color of the Year is here! Earlier this month, the Pantone Institute unveiled its headline color of 2022: Very Peri. The bold shade displays a carefree confidence and represents creative reinvention in today's ever-evolving landscape.


In the words of Pantone founder Leatrice Eisman, "As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa."


Of course, color remains an important form of communication and the color of the year influences product development and purchasing decisions across many industries. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy. So we can be sure to see Very Peri around in the near future!


 

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